EDUCATION
Structured data clarifies supported facts; it does not command an AI answer.
Machine-readable markup should match the page a person can see and use appropriate schema types.
The practical difference
The distinction matters because each method answers a different business question.
- Use Organisation, Service, WebPage and BreadcrumbList where supported.
- Use FAQPage only when the questions and answers are visible.
- Do not mark up hidden claims or invented ratings.
- Validate syntax and visible-content consistency.
Where they can work together
Clear public evidence, accurate business information and good site foundations support more than one discovery channel.
- Agree the commercial question first.
- Keep measurement methods separate.
- Do not merge unlike metrics into a single unsupported score.
Claim boundary
Valid schema does not guarantee indexing, citation, recommendation or ranking.
- Keep the prompt and date attached.
- Retain uncertainty.
- Avoid causation and guarantee language.
What to know before you begin
Is Verify Presence a replacement for another discipline?
No. It is an AI Presence Management workflow focused on selected AI answers, public evidence and controlled improvements.
Can the measurements be compared over time?
Yes, when the prompt, scope and classification remain comparable and the model/date context is retained.
Is any result guaranteed?
No. External AI and search systems remain outside Verify Presence’s control.
Choose your starting point